FIGURE 9-4
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume the large market (shown by a "3") is 3 times the size of the small market (shown by a "1").Similarly, assume the medium market (shown by a "2") is twice the size of the small market.The meal occasion (product grouping) that comprises the largest market is
A)breakfast.
B)lunch.
C)between-meal snack.
D)dinner.
E)after-dinner snack.

Question

FIGURE 9-4 
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume the large market (shown by a "3") is 3 times the size of the small market (shown by a "1").Similarly, assume the medium market (shown by a "2") is twice the size of the small market.The meal occasion (product grouping) that comprises the largest market is
A)breakfast. 
B)lunch. 
C)between-meal snack. 
D)dinner. 
E)after-dinner snack.

Quizplus · Accepted Answer

Based on the market sizes indicated in the grid, the largest market is the medium-sized market (2) for lunch. While the large market is three times the size of the small market, it is not clear which meal occasion(s) it represents. Therefore, we can only determine that lunch is the largest market based on the given information.

FIGURE 9-4 -Figure 9-4 Above Shows the Market-Product Grid for a Wendy's