FIGURE 9-4
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The strategy to increase revenues that would be most likely to exploit marketing synergies and efficiencies is trying to reach
A)lunch customers.
B)between-meal snack customers.
C)dinner customers.
D)after-dinner snack customers.
E)dormitory customers.

Question

FIGURE 9-4 
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The strategy to increase revenues that would be most likely to exploit marketing synergies and efficiencies is trying to reach
A)lunch customers. 
B)between-meal snack customers. 
C)dinner customers. 
D)after-dinner snack customers. 
E)dormitory customers.

Quizplus · Accepted Answer

Reaching dormitory customers can exploit marketing synergies and efficiencies by targeting a concentrated group of potential customers who are likely to have similar needs and preferences, allowing for streamlined marketing efforts and potentially higher sales.

FIGURE 9-4 -Figure 9-4 Above Shows the Market-Product Grid for a Wendy's