FIGURE 9-4
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume the large market (shown by a "3") is 3 times the size of the small market (shown by a "1").Similarly, assume the medium market (shown by a "2") is twice the size of the small market.The largest potential market segment is for
A)students that live in a dormitory.
B)students that live in an apartment.
C)students that are day commuters.
D)students that are night commuters.
E)faculty or staff members.

Question

FIGURE 9-4 
-Figure 9-4 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume the large market (shown by a "3") is 3 times the size of the small market (shown by a "1").Similarly, assume the medium market (shown by a "2") is twice the size of the small market.The largest potential market segment is for
A)students that live in a dormitory. 
B)students that live in an apartment. 
C)students that are day commuters. 
D)students that are night commuters. 
E)faculty or staff members.

Quizplus · Accepted Answer

Based on the market-product grid, the medium market (2) and large market (3) segments are both adjacent to the "students in apartments" product category, which suggests that this group is likely to be the largest potential market segment. Additionally, the fact that the medium market is twice the size of the small market and the large market is three times the size of small market further supports the potential for the "students in apartments" segment to be the largest.

FIGURE 9-4 -Figure 9-4 Above Shows the Market-Product Grid for a Wendy's