A framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization is referred to as __________.
A)payoff table
B)cross-tabulation
C)market-product grid
D)growth-share matrix
E)product differentiation table

Question

Quizplus · Accepted Answer

A market-product grid allows an organization to map out the potential market segments of buyers against the different products or marketing actions that can be offered to those segments. This helps to identify gaps in the market and opportunities for product development or marketing efforts. A payoff table is a tool used in decision-making under uncertainty, a cross-tabulation is a method of analyzing data in a two-dimensional table, a growth-share matrix is a portfolio planning tool, and a product differentiation table is not a commonly used term in marketing.

A Framework to Relate the Market Segments of Potential Buyers