Which of the following statements about market segmentation is most accurate?
A)Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
B)Both consumer markets and organizational markets use demographic, geographic, and behavioral criteria to aid in segmentation.
C)Psychographic criteria are as important in segmenting organizational markets as they are in segmenting consumer markets.
D)Organizational markets use completely different selection criteria from consumer markets since organizational markets include non-profit organizations.
E)The greatest difference in market segmentation strategies between consumer and organizational markets is the degree of profit.

Question

Quizplus · Accepted Answer

Both consumer markets and organizational markets use demographic, geographic, and behavioral criteria to aid in segmentation. While there may be some differences in how these criteria are applied or weighted between the two types of markets, they are still commonly used in both. Psychographic criteria may be more important in consumer markets, but they are still relevant in organizational markets as well. The inclusion of non-profit organizations in organizational markets does not necessarily require a different set of selection criteria. The degree of profit is not a distinguishing factor in market segmentation strategies between consumer and organizational markets.

Which of the Following Statements About Market Segmentation Is Most