Airlines have developed frequent-flier programs to encourage passengers to use the same airline repeatedly.This technique uses
A)geographic segmentation.
B)behavioral segmentation.
C)psychographic segmentation.
D)demographic segmentation.
E)buying condition segmentation.

Question

Quizplus · Accepted Answer

Frequent-flier programs are intended to encourage repeat behavior, which is a form of behavioral segmentation. By rewarding customers for their loyalty, airlines hope to keep them coming back for future flights.

Airlines Have Developed Frequent-Flier Programs to Encourage Passengers to Use