Many families today hold potluck meals during holidays or special events.Participants bring casseroles, vegetables, breads, and desserts and all share the food.It is easy to forget to take the bowl that you brought to the dinner home with you.Reynolds responded to this problem by creating Pot Lux cookware, attractive and inexpensive disposable dishes for transporting food.Reynolds has recognized how to use _________ variables to segment its market.
A)psychographic
B)behavioral
C)demographic
D)social
E)geographic

Question

Quizplus · Accepted Answer

Reynolds used behavioral variables to segment its market by focusing on the behavior of people attending potluck meals and the need for convenient, disposable cookware.

Many Families Today Hold Potluck Meals During Holidays or Special