More than half of all U.S.households are made up of only one or two persons, so Campbell's packages meals with only one or two servings-from Great Starts breakfasts to L'Orient dinners.Campbell's is using __________ to segment its market.
A)usage rates
B)usage patterns
C)buyer situations
D)demographic characteristics
E)psychographic characteristics

Question

Quizplus · Accepted Answer

Campbell's is using the demographic characteristic of household size to segment its market. This can be seen in their decision to package meals with only one or two servings, which caters to the needs of households that consist of only one or two people.

More Than Half of All U