College dorm residents frequently want to keep and prepare their own food and snacks to save money or have a late night snack.However, their dorm rooms are often woefully short of space.MicroFridge understands this and markets a combination microwave, refrigerator, and freezer targeted to these students.MicroFridge is using which type of segmentation basis?
A)demographic segmentation
B)psychographic segmentation
C)geographic segmentation
D)behavioral segmentation
E)socioeconomic segmentation

Question

Quizplus · Accepted Answer

MicroFridge is using behavioral segmentation by targeting college dorm residents who want to keep and prepare their own food and snacks in their limited space. This is based on the behavior of the target market and their specific needs.

College Dorm Residents Frequently Want to Keep and Prepare Their