A recent study by the Aberdeen Group analyzed which segmentation bases were used by the top 20 percent of 220 organizations surveyed.From highest to lowest the segmentation bases were:
A)behavioral, demographic, geographic, and psychographic
B)psychographic, geographic, behavioral, and demographic
C)geographic, behavioral, demographic, and psychographic
D)demographics, geographic, behavioral, and psychographic
E)geographic, psychographic, behavioral, and demographic

Question

Quizplus · Accepted Answer

According to the study, the top 20 percent of organizations surveyed used the segmentation bases in the following order: geographic, behavioral, demographic, and psychographic. Therefore, option C is the correct answer.

A Recent Study by the Aberdeen Group Analyzed Which Segmentation