A firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)
A)economic expansion firm.
B)foreign expansion firm.
C)international firm.
D)multinational firm.
E)transnational firm.

Question

Quizplus · Accepted Answer

A multinational firm views the world as consisting of unique parts and markets to each part differently, adapting its products and marketing strategies to fit the local markets.

A Firm That Views the World as Consisting of Unique