A(n) __________ firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country.
A)polycentric
B)foreign expansion
C)international
D)multinational
E)transnational

Question

Quizplus · Accepted Answer

An international firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country. The firm may adapt its marketing strategy to fit local conditions but keeps the same overall approach across all countries. This is different from a multinational or transnational firm, which may have more decentralized operations and adapt their strategies more extensively to local markets. A polycentric firm focuses primarily on each individual local market and may have little coordination or consistency between different country operations. A foreign expansion strategy simply involves expanding into new countries, but does not necessarily imply a specific marketing strategy.

A(n) __________ Firm Engages in Trade and Marketing in Different