The strategy used by firms that have as many different product variations, brand names, and advertising programs as countries in which they do business is referred to as a(n)
A)ethnocentric orientation.
B)multidomestic strategy.
C)transnational marketing.
D)polycentric marketing.
E)multi-market strategy.

Question

Quizplus · Accepted Answer

The multidomestic strategy involves adapting products, brands, and marketing strategies to meet the specific needs of each country or region in which a firm operates. This often results in a high degree of variation across different markets, with unique product offerings, brand names, and advertising campaigns tailored to local preferences.

The Strategy Used by Firms That Have as Many Different