Companies that use a(n) ___________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.
A)ethnocentric
B)multidomestic
C)transnational
D)polycentric
E)international

Question

Quizplus · Accepted Answer

The multidomestic marketing strategy allows for customization of product variations, brand names, and advertising programs to fit the specific market in each country where the company does business. This strategy recognizes the cultural and regulatory differences between countries and adapts to them.

Companies That Use A(n) ___________ Marketing Strategy Have as Many