Three types of companies populate and compete in the global marketplace: international firms, multinational firms, and __________ firms.
A) multi-ethnic
B) transnational
C) polycentric
D) ethnocentric
E) decentralized
Correct Answer:
Verified
Q25: When firms originate, produce, and market their
Q44: Multidomestic marketing strategy refers to
A)the strategy used
Q45: FIGURE 7-2 Q47: Companies that use a(n) _ marketing strategy Q48: The strategy used by firms that have Q50: A(n) _ firm engages in trade and Q51: Mars, America's second-largest candy company began doing Q52: Pepsi-Cola, now available in more than 190 Q53: In terms of the global marketplace there Q54: A firm that views the world as
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