In terms of the global marketplace there are three primary types of companies: international firms, multinational firms, and transnational firms.The key factor that distinguishes one from another is
A)the firm's financial capacity to take risks.
B)the willingness and ability to embrace diversity.
C)the firm's orientation toward and strategy for global markets and marketing.
D)the relative position of the product or service in terms of its life cycle.
E)the relative size of the firm both in financial terms and in production capacity.

Question

Quizplus · Accepted Answer

The factor that distinguishes the three primary types of companies in the global marketplace is their orientation toward and strategy for global markets and marketing. International firms focus on exporting products to foreign markets, multinational firms have a decentralized approach and adapt their products to local markets, while transnational firms have a global strategy that integrates all their operations to create a seamless experience for customers worldwide. Financial capacity, willingness to embrace diversity, relative position of the product/service, and size of the firm are all relevant factors but not the key factor that differentiates the types of companies in the global marketplace.

In Terms of the Global Marketplace There Are Three Primary