The primary organizational buying objective is to
A)help the firm achieve its objectives.
B)create an atmosphere of inclusiveness.
C)help smaller companies stay in business.
D)increase the proficiency of its buyers.
E)balance inventory.

Question

Quizplus · Accepted Answer

The primary objective of organizational buying is to help the firm achieve its objectives, whether that is to increase profitability, lower costs, or improve quality. The other options may be secondary objectives or goals, but the primary objective is always focused on meeting the needs of the organization.

The Primary Organizational Buying Objective Is to