As in the consumer decision process, evaluation occurs in the industrial decision process, but it is more formalized and often more sophisticated.All items purchased are examined in a formal product acceptance process.The performance of the vendor is also monitored and recorded.This evaluation is described as
A)problem recognition.
B)information search.
C)purchase decision.
D)postpurchase behavior.
E)purveyor review.

Question

Quizplus · Accepted Answer

The evaluation process described in the statement is a part of postpurchase behavior in the industrial decision process. Therefore, the correct answer is D) postpurchase behavior. Options A, B, C, and E are not applicable in this context.

As in the Consumer Decision Process, Evaluation Occurs in the Industrial