The people in the organization who actually use the product or service are referred to as __________.
A)gatekeepers
B)deciders
C)buyers
D)influencers
E)users

Question

Quizplus · Accepted Answer

The users are the people who actually use the product or service, so E is the best choice. Gatekeepers are people who control access to decision makers, deciders are people who ultimately make the purchasing decision, buyers are people who handle the financial transaction of the purchase, and influencers are people who provide information or opinions that can affect the decision-making process, but they may not necessarily use the product or service themselves.

The People in the Organization Who Actually Use the Product