Buy classes refer to
A)three types of organizational buying situations: buy, lease, and rent.
B)three types of organizational buying situations: new buy, make-buy, and modified rebuy.
C)three types of organizational buying situations: manufacturing contracts, consulting contracts, service contracts.
D)three types of organizational buying situations: straight rebuy, new buy, and modified rebuy.
E)three types of organizational buying situations: new buy, internal make-buy, and modified rebuy.

Question

Quizplus · Accepted Answer

The three types of organizational buying situations are straight rebuy, new buy, and modified rebuy, as defined in option D. Option A refers to different methods of acquiring assets, while options B and E are not accurate categories of organizational buying situations. Option C refers to specific types of contracts rather than buying situations.

Buy Classes Refer to