Mark manages a small family-owned amusement park.He believes the park can increase its profits if its owners will buy three food concession trailers.He has contacted three dealers of such trailers, which come fully customized to user specifications, and has determined Century Industries has the best price.He will present only the Century Industries information to the family tomorrow.In which buying center roles is Mark acting?
A) gatekeeper and buyer
B) decider and gatekeeper
C) buyer and decider
D) influencer and buyer
E) influencer, gatekeeper, and decider
Correct Answer:
Verified
Q131: Within the buying center, influencers are people
Q132: Buy classes refer to
A)three types of organizational
Q133: FIGURE 6-3 Q134: The people in the organization who actually Q135: June Golden is part of the buying Q137: An IT engineer specifies the type of Q139: The three types of organizational buy classes Q140: As the salesperson for West Plains band Q141: The people in the buying center who Q141: Organizations face three kinds of specific buying
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