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Mark Manages a Small Family-Owned Amusement Park

Question 136

Multiple Choice

Mark manages a small family-owned amusement park.He believes the park can increase its profits if its owners will buy three food concession trailers.He has contacted three dealers of such trailers, which come fully customized to user specifications, and has determined Century Industries has the best price.He will present only the Century Industries information to the family tomorrow.In which buying center roles is Mark acting?


A) gatekeeper and buyer
B) decider and gatekeeper
C) buyer and decider
D) influencer and buyer
E) influencer, gatekeeper, and decider

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