Organizations face three kinds of specific buying situations.They are new buy, straight rebuy, and modified rebuy.Collectively, these situations are referred to as
A)industrial buying behavior.
B)reseller buying behavior.
C)buy classes.
D)purchasing classes.
E)purchase prioritization.

Question

Quizplus · Accepted Answer

The three specific buying situations mentioned in the question (new buy, straight rebuy, and modified rebuy) collectively are referred to as buy classes in the context of organizational buying behavior. Therefore, the correct answer is C. The other options (industrial buying behavior, reseller buying behavior, purchasing classes, and purchase prioritization) are either incomplete or incorrect in their description of organizational buying behavior.

Organizations Face Three Kinds of Specific Buying Situations