The university has changed and updated its logo and now finds that it needs to order new stationery and business cards for departments and staff of the university.This purchase would be a
A)modified rebuy.
B)straight rebuy.
C)new buy.
D)standard buy.
E)class buy.

Question

Quizplus · Accepted Answer

Modified rebuy is a type of purchase decision in which a buyer purchases a new product or service that is similar to one they have purchased before, but with some modifications or changes. In this case, the university is purchasing new stationery and business cards, which are similar to the ones they have purchased before, but with the updated logo.

The University Has Changed and Updated Its Logo and Now