A buy class situation affects buying center tendencies in different ways.If there are many people involved, the problem definition is uncertain, and the time required for a decision is long, the buy class situation most likely is a
A)new buy.
B)straight rebuy.
C)conditional rebuy.
D)modified rebuy.
E)standard buy.

Question

Quizplus · Accepted Answer

A new buy situation is characterized by a high level of uncertainty and complexity, with a large number of people involved in the decision-making process. The problem to be solved is completely new, and the organization may not have any prior experience or information regarding the product or service being purchased. Therefore, a new buy situation is likely to affect buying center tendencies in different ways.

A Buy Class Situation Affects Buying Center Tendencies in Different