In the __________, users, influencers, or deciders in the buying center want to change product specifications, price, delivery schedule, or suppliers.
A)new buy
B)straight rebuy
C)modified rebuy
D)buy class
E)make-buy

Question

Quizplus · Accepted Answer

In a modified rebuy situation, the members of the buying center want to change some aspect of the purchasing decision, such as product specifications, price, delivery schedule, or suppliers. This is in contrast to a straight rebuy situation where there is no desire to change any aspect of the purchasing decision, and a new buy situation where there is no established relationship with a supplier. The buy class refers to the categorization of purchasing decisions based on the degree of complexity and effort involved. The make-buy decision concerns whether a company should produce a needed product in-house or outsource it.

In the __________, Users, Influencers, or Deciders in the Buying