A buy class situation affects buying center tendencies in different ways.If there are many people involved, the problem definition is uncertain, and the buying objective is to find a good solution, the buy class situation most likely is a
A)new buy.
B)straight rebuy.
C)conditional rebuy.
D)modified rebuy.
E)standard buy.

Question

Quizplus · Accepted Answer

A new buy situation is characterized by many people involved, an uncertain problem definition, and the objective of finding a good solution. In this situation, the organization is buying a product or service for the first time, and the decision-making process is likely to be more complex and involve more participants than in a straight rebuy or modified rebuy situation.

A Buy Class Situation Affects Buying Center Tendencies in Different