The buying situation where users, influencers, or deciders want to change product specifications, price, delivery schedule, or supplier is referred to as a
A)new buy.
B)straight rebuy.
C)modified rebuy.
D)buy class.
E)make-buy.

Question

Quizplus · Accepted Answer

A modified rebuy is the buying situation where users, influencers, or deciders want to change product specifications, price, delivery schedule, or supplier without completely abandoning the existing product or supplier. A new buy is a completely new purchase of a product or service, while a straight rebuy is the routine purchase of a product or service that has been purchased before without any changes. Buy class is a classification system that categorizes the type of buying situation, and make-buy refers to the decision to produce a product or service in-house or to outsource it.

The Buying Situation Where Users, Influencers, or Deciders Want to Change