A buy class situation affects buying center tendencies in different ways.If there are many people involved, the problem definition is uncertain, and the buying influence comes from technical/operating personnel, the buy class situation most likely is a
A)new buy.
B)straight rebuy.
C)conditional rebuy.
D)modified rebuy.
E)standard buy.

Question

Quizplus · Accepted Answer

A new buy situation typically involves many people, an uncertain problem definition, and significant influence from technical or operating personnel, as it is a first-time purchase decision requiring extensive information gathering and evaluation.

A Buy Class Situation Affects Buying Center Tendencies in Different