If a purchase is a new buy for a manufacturer, the seller should be prepared to act as a consultant to the buyer, work with technical personnel, and
A)expect a long time for a buying decision to be reached.
B)neutralize a lot of conflict.
C)expect specifications to be changed many times before the buy is completed.
D)expect to have to do some favors for the decision-makers.
E)avoid making concessions or compromises.

Question

Quizplus · Accepted Answer

In a new buy situation, the buying decision process is often longer because the buyer is unfamiliar with the product and requires more information and evaluation before making a decision.

If a Purchase Is a New Buy for a Manufacturer