A buy class situation affects buying center tendencies in different ways.If there are many people involved, both new and present suppliers are considered, and the buying objective is a good solution, the buy class situation most likely is a
A)new buy.
B)modified rebuy.
C)straight rebuy.
D)make-buy.
E)standard buy.

Question

Quizplus · Accepted Answer

A new buy situation involves many people in the decision-making process, considers both new and present suppliers, and aims for a good solution, as it is a completely new purchase for the organization.

A Buy Class Situation Affects Buying Center Tendencies in Different