A buy class situation affects buying center tendencies in different ways.If there is one person involved, the problem definition is well defined, and the time required for a decision is short, most likely the buy class situation is a
A)new buy.
B)straight rebuy.
C)conditional rebuy.
D)modified rebuy.
E)standard buy.

Question

Quizplus · Accepted Answer

A straight rebuy is a situation where the customer is satisfied with the current product, supplier, and terms of sale, so there is no need for extensive research or decision-making. Since the problem definition is well defined, and the time required for a decision is short, a straight rebuy is the most likely buy class situation.

A Buy Class Situation Affects Buying Center Tendencies in Different