In __________, consumers typically seek some information or rely on a friend to help them evaluate alternatives.
A)limited problem solving
B)extended problem solving
C)routine problem solving
D)simulated selection
E)integrated problem solving

Question

Quizplus · Accepted Answer

Limited problem solving is the type of decision-making process where consumers have some experience with the product or service category, but they still need to gather some information or advice from others to help them make a decision. It is not a complex decision, but there is still some uncertainty or risk involved.

In __________, Consumers Typically Seek Some Information or Rely on a Friend