Involvement Refers to

Involvement refers to

A) the personal, social, and economic significance of the purchase to the consumer.
B) the external influences that affect a consumer's purchase.
C) the level of difficulty involved in making a purchase including licensing, registration, pre-approval, and credit checks.
D) the total number of people (sales clerks, supervisors, etc.) involved in the actual exchange process.
E) the time, energy, and personal investment that will be required for the actual use of a product.