The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy a market leader, Perrier brand water, instead of one of the numerous other brands displayed on retailers' shelves?
A)avoid Perrier brand stock-outs in retailers
B)make the purchase decision high involvement
C)offer coupons for Perrier bottled water
D)convince retailers to offer only Perrier water
E)denigrate its competition

Question

Quizplus · Accepted Answer

Avoiding stock-outs ensures that Perrier is always available to consumers, increasing the likelihood of purchase.

The Purchase of a Bottle of Water Is a Low-Involvement