Situational influences refer to
A)the five aspects of the purchase situation that impact the consumer's purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.
B)temporary impediments to a consumer's purchase decision.
C)the multiple ways in which a consumer's behavior can affect a salesperson's behavior.
D)feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings, physical surroundings, temporal effects, and antecedent states psychological influences.
E)both the objective and subjective attributes a consumer uses to compare different products and brands.

Question

Quizplus · Accepted Answer

Situational influences refer to the five aspects of the purchase situation that impact the consumer's purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. This includes factors such as the reason for the purchase, who the consumer is with, the environment in which the purchase is made, the time of day, and the consumer's mood or state of mind. These situational influences can have a significant impact on the consumer's behavior and decision-making process.

Situational Influences Refer to