Five situational influences have an impact on a consumer's purchase decision process: temporal effects, physical surroundings, antecedent states, social surroundings, and __________.
A)competition
B)self-worth
C)perceived value
D)independent variables
E)purchase task

Question

Quizplus · Accepted Answer

The fifth situational influence that affects a consumer's purchase decision process is purchase task. Purchase task refers to the reason why a consumer is purchasing a product or service, and it can have a significant impact on the decision-making process. For example, a consumer's decision-making process may be different when purchasing a product for personal use versus purchasing a product for a gift. Therefore, purchase task is an important situational factor to consider when trying to understand a consumer's purchase behavior.

Five Situational Influences Have an Impact on a Consumer's Purchase