Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk.The purchase process for such items, called __________, is virtually a habit, and typifies low-involvement decision-making.
A)routine problem solving
B)limited problem solving
C)extended problem solving
D)situational problem solving
E)rational problem solving

Question

Quizplus · Accepted Answer

Routine problem solving refers to decisions that are made with little thought, effort or research. Table salt and milk are frequently purchased products and consumers often rely on habit rather than extensive decision-making processes when buying them. Hence, routine problem solving is the best choice to describe the purchase process for these items.

Consumers Spend Little Time and Effort Evaluating Alternatives in the Purchase