Considerable research has documented that in many product categories, consumers are unable to distinguish among brands when given blind tests (i.e.taste or use of the products without labels).Such products include cigarettes, beer, liquors, and cosmetics.Nonetheless, even when prices are similar, consumers have strong preferences for specific brands of these products.This strong brand preference is the result of
A)extended problem solving.
B)limited problem solving.
C)routine problem solving.
D)high-involvement problem solving.
E)personal problem solving.

Question

Quizplus · Accepted Answer

Strong brand preference despite inability to distinguish among brands in blind tests indicates that consumers are engaging in routine problem solving. This type of problem solving relies on habit and past experience rather than extensive evaluation and research of options (extended problem solving) or significant investment of time and effort (high-involvement problem solving). Personal problem solving is not a recognized type of problem solving in marketing. Limited problem solving may occur in some cases where consumers have some awareness of brand differences but are not strongly attached to any particular brand.

Considerable Research Has Documented That in Many Product Categories, Consumers