BMW StreetCarver is a skateboard that features BMW's technology in its wheel suspension, which stabilizes the board's sleek design and allows for greater control around sharp curves.BMW is concerned with making sure its skateboard is in the consideration set of potential skateboard buyers.In this case, it most likely should focus on
A)reducing the postpurchase dissatisfaction that may result from purchasing its product.
B)making sure its advertisements get on the air during sporting events such as exhibition skateboarding.
C)making appeals directed towards motivational ego needs.
D)explaining the importance of sleek design as an attribute so the StreetCarver becomes part of a skateboarder's consideration set.
E)creating personality profiles for skateboarders.

Question

Quizplus · Accepted Answer

BMW should focus on explaining the importance of sleek design as an attribute so the StreetCarver becomes part of a skateboarder's consideration set. This will help the product stand out among other skateboard options and increase the likelihood of it being purchased. Appeals directed towards motivational ego needs or creating personality profiles for skateboarders may not be as effective as focusing on the product's unique features, such as its wheel suspension technology. Additionally, while advertising during sporting events may reach a target audience, it may not be enough to actually persuade potential buyers to consider the product. Postpurchase dissatisfaction can be addressed through excellent customer service and support, but should not be the primary focus for increasing product sales.

BMW StreetCarver Is a Skateboard That Features BMW's Technology in Its