Carmine overheard one of his co-workers in a phone conversation say, "Thank you for taking my call so quickly.I'd like to order number RD 2217 MP3 player.Can I use the easy pay plan?" The co-worker was in which stage in the consumer purchase decision process?
A)problem recognition
B)alternative evaluation
C)information search
D)purchase decision
E)postpurchase evaluation

Question

Quizplus · Accepted Answer

The co-worker is in the purchase decision stage as they have already recognized their need for an MP3 player (problem recognition), conducted an information search, and evaluated the alternatives before deciding on purchasing the RD 2217 MP3 player using the easy pay plan. Post-purchase evaluation comes after the actual purchase.

Carmine Overheard One of His Co-Workers in a Phone Conversation