The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy a market challenger, Dasani brand water, instead of one of the numerous other brands displayed on retailers' shelves?
A)make good use of Dasani stock-outs.
B)make the purchase decision high involvement.
C)offer coupons for Dasani bottled water.
D)convince retailers to offer only Dasani water.
E)simplify the packaging to lower costs and undercut competitors' sales.

Question

Quizplus · Accepted Answer

Offering coupons can make the purchase more appealing to consumers and differentiate Dasani from competitors without making the purchase decision high involvement or relying on stock-outs or exclusive retail placement. Simplifying packaging may lower costs but may not necessarily convince consumers to choose Dasani over other brands. Convincing retailers to offer only Dasani water is unrealistic and could be seen as anti-competitive.

The Purchase of a Bottle of Water Is a Low-Involvement