Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty.They had a vision of giving thousands of kids a leg up into a reality.Cadbury's worked with its lead partner, World Vision Ghana, to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school.In the spring of 2009 Cadbury's Canada launched a program which encouraged consumers to enter the bar codes on their candy and chocolate bars online.Each entry represented one bicycle part, and 100 parts "built" one bike.The biggest-ever shipment of bicycles to Ghana - 5,000 in total, is helping thousands of kids get to school - and get a head start on a brighter future.The is an example of

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This is an example of cause marketing, where a company partners with a charitable cause to promote both the cause and the company's products, encouraging consumer participation to support the cause.

Cadbury Canada Recognized That Education Is Crucial to Lifting Ghanaian