Marketing plan refers to
A) the long-term decisions made to implement the marketing program and the monitoring of those decisions.
B) a technique that managers use to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs) as though they were a collection of separate investments.
C) a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
D) the detailed day-to-day operational decisions essential to the overall success of marketing strategies.
E) the refinement of the organization's mission based on the results obtained from a marketing audit.
Correct Answer:
Verified
Q133: FIGURE 2-3 Q134: FIGURE 2-3 Q135: FIGURE 2-3 Q136: FIGURE 2-5 Q137: Marketing dashboard refers to Q139: A road map for the marketing activities Q140: Hasbro is a $3 billion toy company Q141: SBUs with dominant shares of slow-growth markets Q142: Although now a part of Sears, Lands' Q143: The Boston Consulting Group (BCG) business portfolio Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents
A)a corporate "report card"
