FIGURE 2-5 -A Marketing Manager for Ben and Jerry's, Has Been Provided

FIGURE 2-5
-A marketing manager for Ben and Jerry's, has been provided with a dashboard display showing business activity.In Figure 2-5 above, notice that dollar market share for 2010 was 18.4 percent and in 2011 it is 20%.What simple formula was used to calculate the dollar market share percentages for each of these years?

A) Dollar market share (%) = Ben and Jerry's sales ($) divided by total industry sales ($) .
B) Dollar market share (%) = Total industry sales ($) divided by Ben and Jerry's sales ($) .
C) Dollar market share (%) = Total industry sales ($) divided by Ben and Jerry's gross profit ($) .
D) Dollar market share (%) = Total industry sales ($) divided by Ben and Jerry's net profit ($) .
E) Dollar market share (%) = Ben and Jerry's sales ($) divided by gross domestic product ($) .