A road map for the marketing activities of an organization for a specified future time period, such as one year or five years is referred to as a _________.

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A marketing plan is a detailed roadmap of an organization's marketing activities for a specified future time period, such as one year or five years. It includes objectives, strategies, tactics, budgets, and timelines. Marketing objectives are specific, measurable goals that the organization hopes to achieve through its marketing efforts. Marketing strategies are the high-level approaches and plans that the organization will use to achieve its objectives. Marketing tactics are specific actions or activities that the organization will undertake to implement its strategies. Marketing programs are a collection of tactics or actions that work together to achieve a specific objective within the overall marketing plan.

A Road Map for the Marketing Activities of an Organization