In spite of defmite customer demand, new products often fail due to:
A)faster cycle time.
B)low customer defection rate.
C)poor commercialization.
D)increased response time.
E)scramble to gain first-mover advantage.

Question

In spite of defmite customer demand, new products often fail due to:
A)faster cycle time.
B)low customer defection rate.
C)poor commercialization.
D)increased response time. 
E)scramble to gain first-mover advantage.

Quizplus · Accepted Answer

Poor commercialization is a common reason why new products fail even if there is customer demand. This could be due to ineffective marketing, inadequate distribution channels, or poor pricing strategies. The other options do not directly relate to the failure of new products.

In Spite of Defmite Customer Demand, New Products Often Fail