Which of the following trends has led to the fragmentation of many consumer markets?
A)Self-managing teams
B)Project management
C)TQM
D)Customization
E)Increased response time

Question

Which of the following trends has led to the fragmentation of many consumer markets?
A)Self-managing teams
B)Project management
C)TQM
D)Customization 
E)Increased response time

Quizplus · Accepted Answer

Customization has led to the fragmentation of many consumer markets by allowing consumers to have more personalized and tailored products and services. As a result, companies have had to adapt to meet these individualized demands, leading to a proliferation of niche markets and specialized products.

Which of the Following Trends Has Led to the Fragmentation