Which of the following is not a benefit of tight cross-functional integration among research and development (R&D), production, and marketing?
A)New products are designed for ease of manufacture.
B)Development costs are kept in check.
C)Product development projects are driven by company innovations.
D)Time to market is minimized.
E)Customer needs are considered in the product development process.

Question

Which of the following is not a benefit of tight cross-functional integration among research and development (R&D), production, and marketing?
A)New products are designed for ease of manufacture.
B)Development costs are kept in check.
C)Product development projects are driven by company innovations.
D)Time to market is minimized. 
E)Customer needs are considered in the product development process.

Quizplus · Accepted Answer

Tight cross-functional integration among R&D, production, and marketing means that the development process is driven by customer needs and market demands, which is a benefit. Therefore, option C, which suggests that product development projects are driven by company innovations, is not a benefit of such integration.

Which of the Following Is Not a Benefit of Tight