If a product is to be properly commercialized, there must be integration between:
A)research and development and marketing.
B)R&D and materials management.
C)marketing and materials management.
D)fmance and marketing.
E)marketing and after-sales support.

Question

If a product is to be properly commercialized, there must be integration between:
A)research and development and marketing.
B)R&D and materials management.
C)marketing and materials management.
D)fmance and marketing. 
E)marketing and after-sales support.

Quizplus · Accepted Answer

Integration between research and development (R&D) and marketing is essential for proper commercialization of a product. R&D teams develop the product while marketing teams help in bringing the product to the market by conducting market research, identifying target audience, positioning the product, and devising promotional strategies. Close collaboration between R&D and marketing ensures that the product is aligned with consumer needs and preferences, has a clear value proposition, and meets market demand. Integration between R&D and materials management is also important but not as critical as R&D and marketing integration. Finance and marketing, as well as marketing and after-sales support, are also important but not as central to product commercialization as R&D and marketing integration.

If a Product Is to Be Properly Commercialized, There Must