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Organization of the Sales Force by Customer Type

Question 48

Multiple Choice

Organization of the sales force by customer type:


A) Produces lower administrative costs than organizations with a product orientation
B) Can cause customers to become frustrated and/or confused
C) Eliminates any duplication of sales effort
D) Would indicate that the individual members of the sales force would sell different products even if operating in neighboring communities
E) Is declining in popularity because of cost disadvantages

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